"Moxie" means bucking convention and doing things your own
way, with spunk, spirit and style. Original Moxie Products are eco friendly and work on a diverse
range of hair types.
Our bottom-up product development begins
and ends with real people and takes a problem-solving approach to real hair care needs. We
offer a full line of natural products for all hair types, from thin & fine to course
& kinky using a unique diagnostic approach.
We celebrate your individuality and want
you to do the same. Our products help you Be Youtiful™
You are not simply "White" or "Black," "Asian" or "Hispanic" and neither is
your hair! In reality, your hair can be described as a combination of three different
characteristics: Density, Dryness, & Degree of Curl. Original Moxie's exclusive 3-D Diagnostic
System™ eliminates the guesswork by helping you identify the products that fit the real
Here's a quick overview of how to understand
Density (Fine to Thick): A combination of two qualities: texture
& thickness. Texture refers to the diameter of your individual hair strands. Fine-textured
hair tends to be flyaway and weightless, while course-textured hair is very strong and may
appear dull. Thickness is the actual quantity of hairs on your head and varies from thick to
thin. Hair Density ranges from Fine/Thin to Course/Thick. We have simplified our chart to
range from "Fine' to 'Thick', but we understand that, in reality, many people actually have
'split personality' hair with different hair densities mixed together or distributed in
'zones' across the scalp. Just find the end of the spectrum that most closely approximates
your true hair type and use this as a general guide.
Dryness (Oily to Dry): The amount of hydration (water) and natural
emollients (oil) in the hair. Because of the structure of the hair, very curly or kinky hair
tends need more emollients while straight hair needs more hydration. If your hair is fine and
straight, but dry, it may be damaged and probably needs hydration, but not oil. If your hair
is thick and dry, it probably needs more oil than water.
Degree of Curl (Straight to Kinky): This is the characteristic that
most of us use to describe our hair. Your hair may be completely straight (lacking any natural
curl), wavy (a gentle 's' pattern), curly (coiled or in a tight 's' pattern), kinky (tight 'z'
pattern) or a combination of all four. Our chart ranges from Straight to Kinky, with Wavy and
Curly falling in between.
Have a look at the 3-D Diagnostic™ Diagram on each Original Moxie product to
help you decide if it is suitable for you.
Original Moxie's products are also coloured according to how moisturising
they are. Pink products are extra moisturising, yellow are for balanced moisture and blue is for
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